"Parents based in the northern part of London is looking for an extraordinary and skilled tutor to support their youngest child on his first steps to turning into an British gentleman."
When reading this post, you might naturally overlook the term "beginning" as just a turn of phrase.
But, it may be the crucial element of this distinctive position posting, as it aims to recruit a teacher for a one-year-old.
Hundreds of applications have since been submitted since the unidentified family posted their request for the highly paid tutor, who has to be "someone very special".
Over the last few weeks, the advert has received attention throughout the press, with several asking why?
Progressive Approach
The CEO, head and founder of Tutors International, which is supporting the family in their quest, said that in spite of early scepticism, he considered the concept "far sighted", and "progressive".
When he consulted the family, he noted they appreciated the unusual nature of their requirement, and how immature their son is.
However, they explained that they "were unwilling to delay any longer" to get a tutor, as they had waited until their elder sibling was five, and by that age "cultural bias had by then become established".
But what did the family indicate by "cultural predisposition"?
It's "all-encompassing", Adam responded. "The way you eat, how you speak".
He stated the firstborn had adopted "really subtle, unspoken signals" from the family, and had taken on their cultural norms. The family told the consultant they did not want this pattern to recur with their younger child.
The intention: To engage a British tutor, who needs to speak with standard English accent, to influence the baby right from the beginning.
Natural Absorption
"Much of the education at the beginning here is rather absorbed naturally," explained Adam.
It's via this osmosis that the family are aiming the child will adopt the English characteristics they wish to impart.
He said the tutor had to be someone who attended "the right kinds of schools – comparable categories of schools as the family aspire to send their son to".
"The instructor simply needs to be the suitable individual, they'll be carrying out things they don't even know they're doing, simply by nature," he commented.
Money No Object
The family explained to the expert the successful candidate should preferably also have familiarity of or enthusiasm in riding, alpine skiing, artistic pursuits and music so as to influence the child in a wide range of hobbies.
Furthermore though, he explained the family desired the tutor to register the child on a selection of lessons so the child would be "horseback riding and starting an musical instrument by the time they are approximately three years old".
In the family's perspective, guiding their son develop into a "British gentleman" will result in success and provide access.
"Considering the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.
Yet, in spite of all this guidance in "Britishness", might the child pick up alleged cultural bias from the multicultural family he resides with in any case?
"Yes", said Adam. "They realize this could fail, but they've just taken the attitude of, 'why not attempt it and we'll proceed as quickly as we can', because the expense of it is not a concern," he said.
Impractical
There are some in the private teaching field who express similar doubts.
Peter Cui, CEO and founder of an educational organization, who provides private tutors, wrote that "the journey of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not engineered."
Peter noted that he had relocated from Asia to the Britain at the age of seven, and had been brought up experiencing and practicing two backgrounds. He progressed to be educated at Cambridge University.
"The concept that a single person can act as a embodiment of English culture, a person who can somehow impart the qualities of a English gentleman upon a one-year-old child, appears naive and unfeasible," he stated.
"In my experience, having a distinctly UK tutor from babyhood will does not instantly create the result they desire.
"I did not have such a figure, and however I have been lucky enough to experience several of the experiences they desire for their son."
He added: "The fact is, self-identity should not be forced from the outside influences; it must be selected, and it must come from within."
Acquiring Englishness
Naturally, English culture is something Adam hopes can be taught – and marketed.
"I think the situation that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
